UTM Link Builder

Create tracked URLs to measure AI platform referrals and marketing campaign performance. Perfect for tracking ChatGPT, Claude, Perplexity, and Gemini traffic attribution.

Build Your UTM Link

Fill in the parameters below to generate a trackable URL

Identifies which site or AI platform sent the traffic

Identifies what type of link was used (e.g., ai-citation, cpc, email)

Identifies a specific promotion or campaign

Identifies search terms or keywords

Identifies specific content or link variant

Generated URL

Your trackable link will appear here

Fill out the form and click "Generate" to create your tracked URL

AI Platform Tracking Tips

For AI Citations: Use utm_source=chatgpt + utm_medium=ai-citation

Campaign Names: Include the quarter and year (e.g., geo-q1-2025)

Content Variants: Use utm_content to differentiate link placements or A/B tests